HelloFresh x The Garfield Movie

Delivery

Art Direction

Visual Identity

Motion Design

Digital & OOH Campaigns

HelloFresh x The Garfield Movie

Establishing a cohesive visual identity was key to the HelloFresh x Garfield partnership, ensuring a seamless brand experience across platforms.

Website & CRM Design
I designed a dynamic landing page featuring Garfield alongside HelloFresh meal kits, making meal planning fun and engaging. The site highlighted curated, Garfield-inspired recipes, exclusive offers, and prize giveaways, all presented through an intuitive, conversion-focused user experience that encouraged subscriptions.

OOH & Social Ad Campaign
To maximize reach and engagement, I led an integrated campaign across digital and physical spaces. The out-of-home campaign strategically placed billboards in high-traffic areas, malls and metro stations, boosting brand awareness.

In parallel, I developed targeted social ads to ensure cohesive storytelling across platforms. I also led an external design agency to support the execution of key campaign assets, ensuring they aligned seamlessly with the overall creative vision.